NFL

One of the many lessons we learned from 2020 is to not take sports for granted. Especially for parents, the reality of not being able to send the kids out to get dirty (and tired) was a tough pill to swallow. So as we moved toward the 2021 NFL season, one of the league’s primary messages was even more important than usual: get outside, play with your friends, and show off your superpowers.

To extend the theme of the broadcast spots, we built a microsite where kids could go and customize their own one-of-a-kind digital cards.

Another focus for the 2021 season was getting fans back in the stands. And if you’re going to show up to the game, you’d better come ready to show out. These broadcast spots for the NFL SHOP invited fans to gear up and come together, no matter who you’re rooting for.